Some things I’ve made along the way
Brands, campaigns, spaces, and the occasional thing that refuses to fit neatly into a category. Here’s a selection of work from the last 14 years, spanning full-scale brand systems, art direction, production design and real-world experiences.
Building identities from the big idea down to the smallest detail. I create flexible visual systems that give brands a distinct personality and enough structure to stay recognizable wherever they show up.
BRANDING
Production Design
art direction
Turning ideas into sets, spaces and visual worlds built for the camera. From the overall look to the smallest prop or graphic detail, I love creating environments that feel considered, cohesive and completely believable.
Finding the idea, shaping the look and carrying it through. I bring concept, composition, colour, typography and imagery together to create campaigns with a clear point of view and a visual language that holds together.
experiential
Taking brands off the screen and giving people something to walk into. I design physical spaces and experiences that translate an identity into something tangible, memorable and built to work in the real world.
Personal
Personal work inspired by the potential in things that might otherwise be overlooked. Found objects, discarded materials, small details and beautiful oddities become starting points for something new, or a chance to celebrate what was already there.