Experiential Design
Bringing brands into the real world. A look at how strategy, spatial design, and creative direction came together to create a cohesive, immersive experience for Adult Time at Venus Berlin.
The Space
The challenge was to give four distinct platforms a presence within a shared footprint without turning the booth into visual chaos. I developed the layout around a central shared core, creating clearly defined brand zones while keeping Adult Time as the dominant visual anchor.
The Visual Anchor
Built to stop traffic. A layered illuminated interpretation of the Adult Time mark became the booth's central landmark — recognizable from across the exhibition floor and designed to double as a backdrop for talent, content and social capture.
Dressing the Brand
The experience extended beyond the booth itself. I developed a three-day wardrobe direction for the Adult Time crew, treating the team as part of the visual environment rather than simply staffing it. Each day introduced a distinct look while maintaining a consistent palette, silhouette and branded details.
DAY 1 - ELEVATED SPORT
Confident, sleek, elevated sporty with a glam wink
DAY 2 - CHEERLEADER
Head cheerleader gone rogue. Flirty, confident and sculpted.
DAY 3 - Y2K BADDIE
Streetwear party baddie with Y2K utility and gloss.
Concept → Reality
From initial concept to the show floor, the Adult Time booth at Venus Berlin came to life as an immersive brand environment — uniting spatial design, environmental graphics, wardrobe, and on-site execution.
A bold, cohesive experience designed to stop traffic.