Building a brand big enough to contain everything.

Brand Strategy · Brand Identity · Art Direction · Campaigns · Experiential · Production Design

Adult Time wasn't a single campaign or identity project. It was an evolving entertainment brand with original series, creators, performers, events, campaigns and an enormous volume of content that all needed to feel like part of the same world.

My role was to help turn that complexity into a recognizable visual language — one flexible enough to support wildly different creative projects without losing the master brand.